Helium Balloons Blog

Wednesday, January 14, 2009

Don’t Spend A Fortune on Expendable Advertising

Have you ever heard of helium balloon marketing as an alternative to billboard marketing? Believe it or not, the popularity of helium balloon marketing is growing at a rapid pace. It’s due in part to the many economic benefits associated with helium balloon marketing. The fact that helium balloons can be used again and again, while newspaper advertisements, magazine ads, flyers, and e-mail marketing are often a onetime deal has a major impact on the return. With the economic hardships our country is currently facing, embracing the benefits of helium balloon marketing is an excellent way to save money, time, and hassle.

If you're like most business owners, in 2009 you'll find yourself spending thousands of dollars on billboard advertisements, print ads, printing flyers, sending e-mails, and advertising on television. Unfortunately, most of us do not possess the overhead funding required for succeeding in such a venture. The good news is that there are alternatives to spending thousands of dollars on advertising that require little to no effort to maintain.

One of these alternatives happens to be helium balloon marketing. While this may seem like a simple thing, helium balloon marketing is an excellent way to obtain marketing success at a fraction of the cost you would normally pay for advertising. Instead of spending thousands of your hard-earned dollars on marketing techniques that can only be used once and then flit away or end up in the trash can, consider spending less money on a marketing strategy that can be used again and again. Remember, reusing items is not only consider economic, it’s also consider environmentally sound. As the country faces economic crisis, we’re also facing a host of environmental challenges. Using a singular advertising method again and again will not only help to boost your business profits, it will also help to reduce your company’s carbon footprint (it’s the best of both worlds)!

Remember, just because the chips are down doesn't mean you have to give up on your hopes and dreams for running a successful business. Take some time to explore your options and soon you'll find that, although we're facing economic hardship, a there is hope for everyone from small business owner to major conglomerate.

Saturday, December 27, 2008

Balloons, Anyone?

Business, parties, even a real cool gift -- we have the balloon to help you out. Everyone has heard of the Goodyear blimp -- well, what if you flew a blimp over your business or residence? People notice things in the air more so than in front of them for some reason. I can walk past your store front a million times, but when I see your balloon flying one hundred feet over your shop from a mile away it makes something in me want to see what kind of place has such a good advertising scheme.
Have you ever been to a Nascar race and seen how many helium balloons are flying at the track from the infield? Maybe at a football game and there are ones that are center stage at a half time show. Have you ever seen a two story rubber ducky balloon? Come to our site, we have the picture of the one we made. That is just one example of one of our giant balloons. We also carry a huge line of medium and small balloons. If you can dream it, we can build it for you. What is your favorite sports team? We make helmet balloons, even balls with your favorite teams name on it.
Our advertising blimps use less helium than PVC or urethane coated advertising blimps. What that means to you is more advertising for your dollar. We always are drawn to bright loud colors and we always seem to get caught up in staring at the sky when we see a blimp. We have made it so easy for you to advertise your company and make huge profits from a little outlay of cash. We list our prices up front on our site so that you have no surprise charges when you order.
We even make dancing balloons. Do you own an automobile dealership and want to increase your floor traffic seven fold? The old red balloons one hundred feet in the air have been done by every dealership in the country at one time or another, but what about a blimp or a balloon shaped likes a car? If people for years have seen the big red balloon, and commented on how high it was; do you not think that a huge blimp almost a mile in the sky over the city would draw some traffic? We have everything you could ever want from the balloons to the accessories. Take a chance look out your window and maybe the next time you look into the sky the balloons you see will be ours and hopefully yours.

Wednesday, November 26, 2008

Helium Balloons - How Do They Do That?

If you’re considering helium balloon advertising, chances are, you might be wondering how helium balloon actually works. Most of us have no problem acknowledging that certain items float in water. However, the idea of something floating in air is a little more difficult to wrap our minds around. The truth is, the same laws that apply to an object floating in water also applied to objects floating in the air.

Consider this; everyone remembers the scene from Jaws wherein the shark uses his strength to pull two massive floating barrels under the water. Moments later, the two barrels pop to the surface. Because the barrels were filled with air, when pulled under they responded just like a helium balloon…Air is lighter than water; therefore, the barrels rose to the surface when the shark let them go. Basically, the air in the barrels displaces the water. The weight of the bottle itself, as well as the air, weighs only about 1 gram. However, 1 L of water weighs around 1000 g, almost 2 1/2 pounds. Simple physics proves that the bottle will rise to the surface.

The same principle applies to your new advertising balloon. The technical term for this principle is called “buoyancy”. As it turns out, helium is much lighter than air. The ratio between air and helium is not as great as the ratio between water and air. But nonetheless, helium is lighter than air. Helium weighs around .1785 g per each liter. Nitrogen weighs 1.2506 g per each liter. Because the air we breathe is about 80% nitrogen, a good estimation for the weight of air is 1.2 g per liter. As you can see, simple math proves that helium weighs less than air. On top of that the material used to make balloons is also very light. Depending upon the balloon, the amount of helium used to fill it will have an effect on the rate at which it rises.

Because new balloons are void of air, they can be easily filled with helium (which is lighter than air), and can therefore displaced air in easily. In theory, a balloon that’s partially filled with air, and filled the rest of the way with helium, will hover (that is if the ratio of air to helium is balanced).Basically, when your giant helium balloon arrives, and you’re ready to fill it using your helium tank, you will be displacing the air around the balloon because the gas if the balloon is lighter than air that surrounds it. While it sounds very scientific, in reality it’s not. It’s just simple math.

Rise Above Your Competition

If you’re running a company, chances are you need to get the word out about your services. Unfortunately, most advertising costs are very high. Traditional advertising is risky because it costs a lot money to reach a great number of people that may not require your services. While flier advertisements, newspaper ads, and email marketing are often successful, you will inevitably end up putting efforts into sending ads to people who will not use your service. But believe it or not, there is one surefire way to combat this problem.

Helium balloon advertising is a wonderful way to target a specific audience. How? Because giant helium balloons are major attention-getters. Everyone from children to the elderly, and everyone in between, will see your mega ad and take the time to consider your services. Basically, you purchase and display one marketing strategy that will encompass a wide variety of individuals and locations.

Giant helium balloons can be used to advertise for almost anything. Whether you run an insurance firm, carwash, restaurant, or a retail store, you can advertise for your business using a custom helium balloon flying high in the air above your building. You will find that patrons come from all over just to take a look at the balloon. Typically, an individual will spot a giant helium balloon from far away, and full of curiosity, will approach the location just to see the balloon. As such, the giant helium balloon will draw even unsuspecting patrons.

You can apply this marketing technique in more areas than just the helium balloon. The utilization of giant banners, advertising blimps, and those neat parachute men that wave at passersby are a few other options that prove to be excellent marketing tools that offer maximum return for minimum investment.

As you likely know, times are hard for most people right now. For this reason, it’s imperative that we find opportunities to promote our businesses for as little cost as possible. Statistics indicate that advertising balloons and advertising blimps are extremely effective marketing tools that can be purchased for a reasonable price. Another reason helium balloon marketing plans are so successful is because they can be used again and again. What could be better than reaping the benefits of an advertising tool that will last for years and costs mere pennies on the dollar? Why spend thousands of dollars on traditional advertising tools that will line tomorrow’s wastebaskets when you can purchase tools that will offer you residual benefits?