If you’re considering helium balloon advertising, chances are, you might be wondering how helium balloon actually works. Most of us have no problem acknowledging that certain items float in water. However, the idea of something floating in air is a little more difficult to wrap our minds around. The truth is, the same laws that apply to an object floating in water also applied to objects floating in the air.
Consider this; everyone remembers the scene from Jaws wherein the shark uses his strength to pull two massive floating barrels under the water. Moments later, the two barrels pop to the surface. Because the barrels were filled with air, when pulled under they responded just like a helium balloon…Air is lighter than water; therefore, the barrels rose to the surface when the shark let them go. Basically, the air in the barrels displaces the water. The weight of the bottle itself, as well as the air, weighs only about 1 gram. However, 1 L of water weighs around 1000 g, almost 2 1/2 pounds. Simple physics proves that the bottle will rise to the surface.
The same principle applies to your new advertising balloon. The technical term for this principle is called “buoyancy”. As it turns out, helium is much lighter than air. The ratio between air and helium is not as great as the ratio between water and air. But nonetheless, helium is lighter than air. Helium weighs around .1785 g per each liter. Nitrogen weighs 1.2506 g per each liter. Because the air we breathe is about 80% nitrogen, a good estimation for the weight of air is 1.2 g per liter. As you can see, simple math proves that helium weighs less than air. On top of that the material used to make balloons is also very light. Depending upon the balloon, the amount of helium used to fill it will have an effect on the rate at which it rises.
Because new balloons are void of air, they can be easily filled with helium (which is lighter than air), and can therefore displaced air in easily. In theory, a balloon that’s partially filled with air, and filled the rest of the way with helium, will hover (that is if the ratio of air to helium is balanced).Basically, when your giant helium balloon arrives, and you’re ready to fill it using your helium tank, you will be displacing the air around the balloon because the gas if the balloon is lighter than air that surrounds it. While it sounds very scientific, in reality it’s not. It’s just simple math.
Wednesday, November 26, 2008
Rise Above Your Competition
If you’re running a company, chances are you need to get the word out about your services. Unfortunately, most advertising costs are very high. Traditional advertising is risky because it costs a lot money to reach a great number of people that may not require your services. While flier advertisements, newspaper ads, and email marketing are often successful, you will inevitably end up putting efforts into sending ads to people who will not use your service. But believe it or not, there is one surefire way to combat this problem.
Helium balloon advertising is a wonderful way to target a specific audience. How? Because giant helium balloons are major attention-getters. Everyone from children to the elderly, and everyone in between, will see your mega ad and take the time to consider your services. Basically, you purchase and display one marketing strategy that will encompass a wide variety of individuals and locations.
Giant helium balloons can be used to advertise for almost anything. Whether you run an insurance firm, carwash, restaurant, or a retail store, you can advertise for your business using a custom helium balloon flying high in the air above your building. You will find that patrons come from all over just to take a look at the balloon. Typically, an individual will spot a giant helium balloon from far away, and full of curiosity, will approach the location just to see the balloon. As such, the giant helium balloon will draw even unsuspecting patrons.
You can apply this marketing technique in more areas than just the helium balloon. The utilization of giant banners, advertising blimps, and those neat parachute men that wave at passersby are a few other options that prove to be excellent marketing tools that offer maximum return for minimum investment.
As you likely know, times are hard for most people right now. For this reason, it’s imperative that we find opportunities to promote our businesses for as little cost as possible. Statistics indicate that advertising balloons and advertising blimps are extremely effective marketing tools that can be purchased for a reasonable price. Another reason helium balloon marketing plans are so successful is because they can be used again and again. What could be better than reaping the benefits of an advertising tool that will last for years and costs mere pennies on the dollar? Why spend thousands of dollars on traditional advertising tools that will line tomorrow’s wastebaskets when you can purchase tools that will offer you residual benefits?
Helium balloon advertising is a wonderful way to target a specific audience. How? Because giant helium balloons are major attention-getters. Everyone from children to the elderly, and everyone in between, will see your mega ad and take the time to consider your services. Basically, you purchase and display one marketing strategy that will encompass a wide variety of individuals and locations.
Giant helium balloons can be used to advertise for almost anything. Whether you run an insurance firm, carwash, restaurant, or a retail store, you can advertise for your business using a custom helium balloon flying high in the air above your building. You will find that patrons come from all over just to take a look at the balloon. Typically, an individual will spot a giant helium balloon from far away, and full of curiosity, will approach the location just to see the balloon. As such, the giant helium balloon will draw even unsuspecting patrons.
You can apply this marketing technique in more areas than just the helium balloon. The utilization of giant banners, advertising blimps, and those neat parachute men that wave at passersby are a few other options that prove to be excellent marketing tools that offer maximum return for minimum investment.
As you likely know, times are hard for most people right now. For this reason, it’s imperative that we find opportunities to promote our businesses for as little cost as possible. Statistics indicate that advertising balloons and advertising blimps are extremely effective marketing tools that can be purchased for a reasonable price. Another reason helium balloon marketing plans are so successful is because they can be used again and again. What could be better than reaping the benefits of an advertising tool that will last for years and costs mere pennies on the dollar? Why spend thousands of dollars on traditional advertising tools that will line tomorrow’s wastebaskets when you can purchase tools that will offer you residual benefits?
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